Case Study: How automation helped Replay Golf save hours and stay price-competitive

Company Name: Replay Golf

Location: United Kingdom, Europe

Industry: Sports Retail (Golf Equipment)

Replay Golf is a specialist retailer of golf equipment, offering a wide range of new and pre-owned clubs and accessories. They focus on providing golfers with quality products at competitive prices.

Replay Golf were spending hours each week manually checking competitor websites to track pricing. The process was slow, inconsistent, and often put off—leaving the business at risk of being undercut by competitors.

They needed a simple way to keep track of competitor prices across their full range without relying on manual checks. The system had to be reliable, easy to use, and highlight when their pricing was out of line.

Wingspan built an automated tool that transformed Replay Golf's pricing strategy with a comprehensive monitoring system.

• Scrapes 5 competitor websites weekly
• Checks pricing across ~2,000 SKUs
• Stores results in Airtable with a rolling 3-week history and % difference to Replay's prices
• Sends email notifications to key staff once results are ready, so they can take action immediately

Replay Golf now stays competitive without wasting time on manual checks. Weekly updates give the team clear visibility of where they stand in the market, helping them react faster and maintain consistent pricing—all while freeing up hours each week for more valuable work.

By partnering with Wingspan, Replay Golf streamlined a time-consuming process and turned it into a reliable, automated system that supports growth.